A Digital Marketing
1. Chapter: Digital Marketing: Online, Social, and Mobile.Question: Recent polls have shown that 30% of Gen Z respondents have decided to stop using Facebook. How can Facebook marketers engage Gen Z into using Campushttps://www.theverge.com/2020/9/10/21429159/facebook-campus-app-college-student2. Chapter: ( Conscious Marketing, CSR, and Ethics) & (Analyzing the Marketing Environment.)Question: With so many divisive opinions revolving around the removal of hate speech, where do you guys think we should draw the line? When does being socially responsible start to cross over into the infringement of our First Amendment?http://www.bbc.com/news/technology-54086598intlink_from_url=https%3A%2F%2Fwww.bbc.com%2Fnews%2Ftopics%2Fcmj34zmwxjlt%2Ffacebook3. Chapter :Consumer BehaviorQuestion: With the winter season coming up and restaurants fearing a decrease in profits, what other measures can they take to involve consumers into opting for their services and do you think outdoor dining will help many of these small business survive during the winter?4. Chapter : (Business-To-Business Marketing) & (Global Marketing)Question: With all of LinkedIn features that have been added to help B2B marketers, how well does LinkedIn perform for lead generations than other social networks? https://www.pcmag.com/news/linkedin-is-the-latest-social-network-to-give-stories-a-trhttps://www.emarketer.com/content/despite-pandemic-driven-decline-usage-linkedin-premium-position-canada-s-b2b-marketershttps://www.cnet.com/news/linkedin-unveils-new-look-and-messaging-features-plans-to-release-stories-globally/https://www.emarketer.com/content/linkedin-in-canada5. Chapter : (Segmentation, Targeting, and Positioning) & (Marketing Research)Question: Why do you think Tik Tok target market poses privacy concerns in the US?6. Chapter : (Product, Branding, and Packaging Decisions) & (Developing New Products).Question: What are the advantages and/or disadvantages of using the entire product development process for a company creating a new product?https://www.fastcompany.com/90545559/nike-launches-a-maternity-line-after-facing-criticism-for-treatment-of-pregnant-athleteshttps://www.cnn.com/2020/09/01/business/nike-launches-maternity-wear/index.htmlhttps://abc7.com/nike-m-maternity-clothes-wear/6400114/https://news.nike.com/news/nike-m-maternity-collectionhttps://www.businessoffashion.com/articles/professional/maternity-activewear-nike-gap7. Chapter : (Services: The Intangible Product).Question: After understanding the importance of the Service Gap Model: How fast and effective do you think companies acted upon the pandemic and how has the recovery process affected their clientshttps://thefinancialbrand.com/102997/inside-the-strategy-behind-bank-of-america-digital-life-plan-app-mobile-pfm-branch-millennial-genz/https://media.chase.com/news/jpmorgan-chase-rolls-out-new-digital-hub-tools-to-protect-businesses-against-fraud8. Chapter : (Pricing Concepts For Capturing Value). Question: What can other companies apply from Starbucks pricing strategies to their own businesses•https://goodmanlantern.com/blog/2015/03/18/brand-focus-starbucks-premium-pricing-strategy•https://goodmanlantern.com/blog/2015/03/18/brand-focus-starbucks-premium-pricing-strategy/• https://www.priceintelligently.com/blog/bid/184451/how-starbucks-uses-pricing-strategy-for-profit-maximization9. (Supply Chain and Channel Management) & (Retailing and Omnichannel Marketing).Question: How have other companies adopted an omnichannel strategy to survive during COVID-19?https://www.pymnts.com/consumer-payments-2/2020/sephora-omnichannel-commerce-retail-paymenZhong, R., & Frenkel, S. (2020, August 14). A Third of TikTok’s U.S. Users May Be 14 or Under, Raising Safety Questions. Retrieved October 15, 2020, from https://www.nytimes.com/2020/08/14/technology/tiktok-underage-users-ftc.htmlOng, G. (2020, October 12). Analysis: US teens show favouritism toward TikTok over IG. Retrieved October 15, 2020, from https://www.marketing-interactive.com/analysis-will-tiktok-surpass-instagram-in-asia-following-us-footstepsOng, G. (2020, October 12). Analysis: US teens show favouritism toward TikTok over IG. Retrieved October 15, 2020, from https://www.marketing-interactive.com/analysis-will-tiktok-surpass-instagram-in-asia-following-us-footstepsZhong, R., & Frenkel, S. (2020, August 14). A Third of TikTok’s U.S. Users May Be 14 or Under, Raising Safety Questions. Retrieved October 15, 2020, fromhttps://www.nytimes.com/2020/08/14/technology/tiktok-underage-users-ftc.htmlOng, G. (2020, October 12). Analysis: US teens show favouritism toward TikTok over IG. Retrieved October 15, 2020, from https://www.marketing-interactive.com/analysis-will-tiktok-surpass-instagram-in-asia-following-us-footsteps
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