American Airlines Website

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April 7th, 2021

Evaluate American Airlines Website UX on both desktop and mobile devices.You are evaluating it on its own merit.Use these questions as your guide:1.Is it useful?2.Does it have a purpose?3.Is it user-centered?4.Is it a pleasure to use?5.Is the design innovative?6. Does it reflect the personality of the brand?7. What are the aesthetics?8. Is it employing responsive design?9. What do you notice about the content – entertaining, convincing, inspiring, does it educate, or is it boring? Is it easy to convert?10. Are they using AI to ease conversion and/or for customer service?11. Do you think it incorporates the hallmarks of a fascinating message? How?

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