Apple Inc Analysis
Describe the Apple’s current competitive position. Make sure to use both financial and market-based measures, as well as the perspectives of both internal and external stakeholders (what is being said about the company in the business press and through other legitimate sources?). Discuss the relevant findings of your Financial Analysis. This analysis should be based on at least three years of data (to identify trends) and include data of the company’s three closest competitors and industry average (for comparison/context). The actual ratios and other analyses should be placed in the appendix at the end of the paper. What are the implications of your findings for the company? Identify at least (3) three key competitors of your company (Apple) and explain why each competitor was selected. Complete a Competitive Strength Assessment to include these competitors plus your chosen company, making sure to discuss the implications of your assessment for the issues and decisions that follow.
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