Applying Consumer Behavior Concepts

A class presentation (30 minutes + 5 minutes) is required for the group project, in addition to a written report. The purpose of the project is to apply consumer behavior concepts and theories to the study of marketing problems/issues. The group paper should be no more than 12 pagers, double-spaced, 1-inch margins. Work may be divided among group members; however, all group members should contribute equally to the project. In addition to an overall group grade, you will also be “graded” by other members of your group when necessary.Listed below are a number of options that your group can choose for the project. Select an option that you are interested in.Develop a list of attributes that may be salient for local restaurants. For three local restaurants, survey 50 people about their attitude toward the restaurants. In other words, use multi-attribute model of attitudes to ask people about their views on the restaurants ( i.e., ask people to rate a restaurant according to whether the restaurant has attribute …, and also how important attribute … is to the person; using this information, determine overall attitude toward each restaurant). What implications do your results have for restaurant managers? How can a manger improve the image of his/her restaurant? On what, if any, dimensions does a particular restaurant perform well?You should also collect some information on peoples’ background characteristics (ie, demographics). Are there any differences in the type of clientele that each restaurant serves? What are the marketing implications of your results?Watch three hours of prime time network television (Do not use cable television channels for this project). Code the ads for: who you think the target audience is (men, women, or both), the actors used in the ad (male, female, groups), and how the genders are portrayed in the ad. In particular, ads should be coded to reflect dimensions of masculine and feminine sex roles. For example, one aspect of the masculine sex role is assertiveness. Based on your coding of ads, you should be able to determine how often men are portrayed as assertive and how often women are portrayed as assertive in the ads shown. Once you have coded the ads for characteristics of gender roles, analyze your results. That is, base on what you observed, what can you conclude about gender roles today? How women are portrayed in ads and how well does this fit with traditional women’s gender roles? How well do the men’s portrayals fit traditional male gender roles? Given your observations, what can you conclude about the state of gender role todayWatch two hours of Saturday morning children’s programming. Record how many ads are shown? What types of products are advertised? Are there any frequently used techniques and themes across the ads (i.e., cartoon characters, bright colors, etc)? What impact might these types of ads have on children’s values over time? Next, watch two hours of prime time programming and record how many ads are shown. What types of products are advertised? Are there any frequently used techniques and theme (i.e., Comparative ads, one-side appeals, humor, etc) across the ads? What impact might these types of ads have on adults’ value over time?Based on your observation, discuss the relationship between advertising and consumers’ values.Visit a grocery store and observe interactions between parents and children in the cereal aisle. Collect data for 50 parent-child dyads. Hint: you should develop a coding sheet before you actually undertake your observations. You may want to include such categories as the sex and apparent age of children, apparent social class of the family, who initiate selection of a cereal, what strategies children use to influence selection of a cereal (e.g., requests, throwing box in the cart, temper tantrum, etc), parents’ responses to requests (e.g., refusing, refusing with explanation, accepting, etc), who first suggested the cereal that was ultimately selected, etc. What do your observations indicate about children’s role in family purchases of cereal? What are the marketing implications of your results? Be sure to include examples of your coding sheet in the paper and tabulate your results. (Other hints: make sure that all group members who are observers use the same coding categories. Record days of week and times during which observations are made—these factors might affect your results).Make a log of all the commercials shown on one network television channel over a two-hour period. Do the same thing for a cable channel on the same day and time period (this can be done in two consecutive weeks). Categorize each commercial according to product category and whether they are presented as a drama or argument. Categorize each according to the type of message used (e.g., one vs. two-sided appeals, comparative ads, etc) and the type of spokesperson used (e.g., television actors, celebrities, company spokesperson, animated character, etc). You may also use other dimensions by which to code ads; the previously listed dimensions are examples. Based on your categorizations, what can you conclude about the dominant forms of persuasive appeals used by marketers? Were there any differences in types of commercials between the two networks? If so, why might this be the case? Be sure to include tables of your categorizations in the paper. (Videotapes of selected commercials may be helpful for the class presentation. Be sure to hand in your coding sheets of ads with your paper.)

Don't use plagiarized sources. Get Your Custom Essay on
Applying Consumer Behavior Concepts
From $8/Page
Order Essay
Toptutor4me
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

Do you need to ace that test? We are here to help you. We have qualified writers to present you with a 100% error-free paper. Toptotur4me offers you a unique and personalized custom paper that will assist you in getting that good grade. Your paper will go through high editorial standards to meet your satisfaction. We have qualified writers to assist you to reach your academic goal without going through academic stress. We put into consideration the paper formatting, the pages required, valid citations, and included files to present you with an acceptable paper. Our writers have a comprehensive experience and have perfected the art of crafting your paper. Regardless of the academic level or topic, we are prepared to provide a quality custom paper upon your order request. Each paper is written with our customers' preferences into consideration and strict plagiarism-free rules are adhered to. Order now and experience our excellent paper services.

Professional Academic Writers

A student needs professional assistance outside class time. Our writers possess Ph.D. in different fields and hold several years’ experience. Before hiring our writers, we give them tests and strictly consider their educational backgrounds. After the sieving process, they are trained to ensure they deliver well-structured papers to our customers. Our experts work around the clock to provide correct answers and give any educational help. They not only deliver on time but also follow the customers’ instructions. Every writer is a fluent native speaker of English and is from the USA, Canada, UK, or Australia. Our experts approach tasks effectively depending on their specialization. Here are some qualities our writers' possess;• Punctuality • Good communication skills • Fluent in English • Vast knowledge in different subjects • Ability to work under pressure

Affordable Prices

Is the deal too good to be true? Toptutor4me is a reliable assignment help website on the market that considers students’ daily needs for academic help. Our assignment help is reasonably priced to approximately 90% of students around the world. Our objective is to help students achieve academic excellence and we believe that inconsiderable charges should not hinder a student from getting the desired help. Our goal is not financial gain but rather helping students achieve their academic goals. In case the customer is not satisfied, we offer revisions and rewrites without extra charges. There are no unpleasant surprise charges at the checkout. We ensure maximum privacy and safe payment services. Our services are not only cheap but also have several advantages such as; • 24/7 services • Customer-friendly team • Timely delivery • Refund policy • Quality papers • Professional academic help Thanks to our website you can get your paper completed exceptionally at a cheaper price.

On-Time delivery

Tight deadline? Paper due tomorrow? Do not worry our writers are ready to help. Students have difficulties balancing their social and academic life, therefore, getting caught up with academic deadlines. Tackling your assignment at the last minute does not give you the advantage of carrying out extensive research and coming up with correct answers. Our experienced writers are knowledgeable and always available to work on your paper. Your order is given the immediate attention it requires regardless of its complexity. Deadline is a trouble every student faces and our urgent writing services are the ultimate solutions. We have a 24/7 support team that is eager to tend to your concerns and give you the ultimate customer experience. We guarantee you that outstanding papers are delivered on time at the customer's convenience. All you have to do is place an order giving a specific time delivery that works in your favor.

100% Originality

The ultimate deal-breaker in achieving a good grade is submitting an imitative paper. Plagiarism is a breach of examination standards and has serious consequences. Lecturers test the students' understanding of the taught topic by checking for originality. Despite carrying out online and book research the student needs to deliver answers in their understanding by paraphrasing the research findings and providing relevant citations. Our experts' main consideration is providing a free plagiarized paper that will meet the teachers' requirements. They have perfected the skill of presenting unique personalized papers with relevant citations and references if needed. We ensure extreme originality and in case of any customer concerns, we offer a plagiarism report. Our editorial department proofreads the papers before they are sent to the customer therefore you should be assured that substandard work will not be delivered. We want to work under customer's trust that their paper is unique and will support them in accomplishing the best grade.

Customer Support 24/7

Our website is user-friendly and super useful! Toptutor4me is an online writing service that is always available to provide you with academic assistance you need. Customers’ concerns are considered by our friendly customer support team that is available at all times. Toptutor4me has a support team that answers your questions immediately. If you have trouble placing an order you can reach our team through the tawk.to live chat that will give you step-to-step guidance. We value our customers' satisfaction and put into consideration any raised concerns. Over ten years’ experience in the writing market has enabled us to grow and learn how to give our customers the golden experience. The website usability is self-learnable but in case of any problem feel free to contact us. We have diligently satisfied hundreds of students and you can witness this at the topwriters4me review page. Do not hesitate to contact us at our website email: support@toptutor4me.com

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Are you searching for a satisfactory legitimate writing website? Look no further. Topwriters4me is the best writing service ready to offer you long-term support in your academic needs. We have been providing homework help for years that has gained our customers’ trust. Our writers are ready to work on any assignment type from undergrad to Ph.D. level. We guarantee you quality papers, timely delivery, and 24/7 response. Our website is not only the cheapest but also authentic and the most unfailing with an assurance team that manages our orders. We offer assignment help in every subject and topic despite the difficulty, let us ease your assignment burden. Below are examples of the papers we offer; • Article writing • Lab report • Annotated bibliography • Research paper • Capstone projects • PowerPoint presentation • Personal statements • Dissertation writing

Essays

Essay Writing Services

Essay writing is a commonly assigned college homework. Sitting down for an hour or so crafting a perfect essay is a tedious time-consuming task. You might find yourself staring at a blank paper surfing through different websites trying to devise answers for your essay. Topwriters4me is a legit service that offers to write your essay at a pocket-friendly price. Your essay is given maximum attention by the assigned professional writer who includes fresh ideas and personalizes your paper to your preference. Order essay help by including the question, the page number, preferred format, and any files related to your essay. Our essays are unique and go through a strict protocol that includes anti-plagiarism and rigorous proofreading. You do not have to struggle with finding ideas for your essay as our writers are not only skilled but also have the correct answers for your paper. Let our scholars work on your essay and you can take care of other responsibilities besides your student tasks.

Admissions

Admission and Business Papers

Writing an admission paper is not everyone’s inclination but this should not be a hindrance to fulfilling your goal. Writing a perfect paper to get you to that school or company imposes mind stress as there are certain expectations you must meet. Failure to meet these expectations might make your dream unfulfilled. Admission papers require you to be unique, open, and display confidence but not seem aggressive. A business paper necessitates the student to be aware of current happenings in the world and have a wide knowledge of the business history and trends. These needs research and skills and we have the qualified writers to meet all these prospects that will satisfy your assessor or lecturer. Our team will help you conquer that milestone in your academic life or your career all you need to do is provide the necessary information for our writers to craft your paper.

Editing

Editing and Proofreading

An error-free paper is a must in achieving that desired grade. We have an assurance team to ensure your paper has no grammar or formatting mistakes. After our writers have given correct answers to your question in the necessary pages, our editorial team proofreads the paper to ensure quality work. They check for grammar mistakes, plagiarism and ensure proper paper formatting. Issues such as the specified fonts, spacing, and educational formats are considered. We can also provide the plagiarism reports if needed. Our team has skills in formatting any paper type be it MLA, APA, Harvard, or Chicago. Under no circumstances will a poorly formatted paper be forwarded to you as we ensure careful proofreading.

Coursework

Technical Papers

Assignments are part of the learning process and one may not have the knowledge of the correct answers, this should not stress you as we have qualified scholars to help you. A challenging topic does not imply that you should fail. Our qualified writers hold PhDs in different subjects therefore they are intelligent and no task is complex to them. Despite the complexity, a competent scholar will be assigned to meet your academic needs. Different assignments are confusing as they may involve different skills that you are not familiar with. This is not an issue to our skilled professional writers as they provide the correct answers for any essay type despite the intricacy. Stop stressing about your homework by ordering assignment help at Toptutor4me and go have fun!