Provide a one page description of your business idea, focusing on the business concept. A business concept is a concise description of an opportunity that contains four elements: the product or service, the customer definition, the value proposition (benefit to the customer), and the distribution channel. Describe the core product or service, including critical features. Describe the target market, including demographics and geography. Explain the value proposition, that is, what value does your product or service provide to the target customer. Finally, describe how you will market and distribute your product or service to the customer.
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