Instructions: The objective of this paper is to demonstrate that you have researched an existing company and can demonstrate a knowledge of how the topics we have discussed in this course relate to that company. In your section on Recommendations, you will be expected to demonstrate the ability to pose analysis of the information you have researched into cogent alternatives that may benefit this company. This paper must be at least five pages within the Executive Summary, the Body, and the recommendation sections, as noted below. Use single-spaced sentences, 11 point font, and one-inch margins. The cover page and table of contents do not count as part of those five pages, neither will your References section. Also, should you include any charts or other illustrations, those will also not count toward your five pages. Your document should be structured as follows: Title Page Create a page, separate from the rest of the paper, which includes the title of the paper, your name, the course name, the name of the instructor and the date. Table of Contents Executive Summary Present the questions that your paper will answer, and a brief overview of the paper itself. Body of the Report This is the bulk of your paper and should contain the findings of your research. Recommendations Offer your views and suggestions for future research on the chosen company. This section should be composed entirely of your original thoughts – no outside sources. References Using the MLA format, cite all materials (prose and illustrations) that are not original to you. NOTE, I feel strongly about plagiarism, make sure you cite your sources! An assignment has been posted on Moodle so that you may submit the electronic copy, in Microsoft Word format. Absolutely no late submissions will be accepted. The topic I learned: Creating customer relationship and value Developing successful organizational and marketing Ethical and Social Behavior Understanding Customer Behavior Understanding Orngiaztions as Customers Understanding and Reaching Global Consumers
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