Developing CRM Strategy

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May 27th, 2021

Critically discuss the process of marketing automation within CRM. In your discussion identify the main benefits and challenges for a company implementing automation and explain how marketing automation enhances customer experience (500-600words)With the support of examples, examine the process of developing CRM strategy. In your answer, evaluate how a company can use CRM strategy to achieve its organizational goals. 500-600words)

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