Conduct a CORE Strategic Financial Analysis of Puma SE. Puma SE (“Puma”) released their annual report for the year ended 31 December 2019 in May 2020. Puma expects to release their 2020 full year results on 24 Feb 2021, however the full Annual Report will only be published after the AGM on 5 May 2021. adidas AG (“Adidas”) released their annual report for the year ended 31 December 2019 in May 2020. Adidas expects to release their 2020 full year results on 10 Mar 2021, however the full Annual Report will only be published after the AGM on 12 May 2021. Please note: Each company’s results announcement in February / March is unlikely to contain meaningful detail on performance. Therefore you should use the 2019 annual reports for both companies as the basis for the main ratios etc. You should use other sources of information that may be more recent, such as press reports, interim and full year statements, etc to provide further depth as appropriate.You work for an executive recruitment firm which specialises in advising and placing senior management. Puma are looking for a new operations director and one of your individual clients is considering leaving a secure and well paid senior position (not at board level) at Adidas and applying for the post at Puma.
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