Management Case Analysis

Please write a coherent, well-supported analysis of the Bayview Hospital case in response to the following questions:1. Provide a high-level summary of the case and your hypothesis for how the problem at Bayview should have been addressed (one very brief paragraph is sufficient- no more than 3-4 sentences).2. How much, and what type of, power did each of the main characters have? (Sue, Jack, the Board and Jacks friend at Standard) (1-2 paragraphs- this is your main section)3. What should Sue have done differently? (1 paragraph- be very specific about what Sue could have done)You may make the following assumptions when analyzing the case: the Board is not biased-they made their decision based on the information they were given.Bayview HospitalSue Carter was the accounting manager at Bayview Hospital, a large residential health care facility. The facility administrator, Jack DeMarco explained that he wanted to modernize Bayview’s system of accounts billing. He asked Sue to investigate available software packages that would be compatible with their computer system. Jack explained that he and the Bayview board of directors would like to make a decision about this matter at the board meeting next month.A week later, Jack asked Sue about her progress, and she reported that she had identified two vendors with appropriate software packages. Jack asked why her list of potential vendors did not include Standard Software Systems, the vendor from which they purchased the software currently used to process Bayview’s payroll. Standard had just recently developed a software package for account billing as a new addition to their product line, but few hospitals were using it. The preliminary information gathered by Sue suggested that Standard’s software package was less appropriate for Bayview than the packages offered by the other vendors. However, Sue knew that the president of Standard Software was a personal friend of Jack, and she agreed to include Standard among the vendors selected for further consideration.During the next two weeks, sales representatives from each vendor were invited to make a presentation at Bayview to demonstrate and explain their product. Sue had planned to invite the board members to these presentations, but Jack said they were too busy to attend. When the presentations were held, Sue and her office staff asked many questions, but Jack looked bored and said very little. Sue also visited some other hospitals that were already using each type of software package to get firsthand opinions about how well they worked and the difficulties experienced in installing them. During the course of her investigation, she learned that Standard’s new software package was less flexible and less user-friendly than the others. All three software packages were about the same price, but the software package from Reliable Computer was clearly the best one for Bayview’s needs. She prepared a short report to Jack detailing advantages and disadvantages of each product and making her recommendation.The next day, Sue met with Jack to give him the written report and summarize her findings in person. She explained the reasons for her recommendation to purchase the software package from Reliable Computers, and she reviewed the evidence supporting it. Sue also offered to present her findings to the board of directors at their next meeting, but Jack said he could handle it himself. The board meeting was held the following week, and afterward Jack informed Sue that they decided to go with the software package from Standard. He explained that the board wanted to reward Standard for excellent customer service last year when installing their payroll software at Bayview. Two years later, after thousands of dollars of unnecessary expense, the accounts billing software was still not operating smoothly for Bayview.

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