Marketing Communications Problems
Find a company that has a problem with marketing communications And analyze this problem. Content of essay 1) Title 2) Problem Definition: Define the challenge (or challenges) : Should also include why and how it has developed to support the clear view on the problem 3) Company Objectives: Place the problem in the management/company objectives : What is the dilemma(s)? 4) Data Analysis: Use the data presented: In case analysis and/or in real business, information is not always relevant or reliable. Decide when to make an analysis by using which information available at that time 5) Alternative strategies and recommendations: Present alternative strategies by applying Dilemma reconciliation methodology: Trompenaars Hampden-Turner (i.e., how you can get A through B; how you can get B through A; Win-Win and And-And thinking
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