Persuasive Value Proposition
General instructionsIn this assessment, students will develop a persuasive and critically informed business case for a human resource management change initiative – HR Business Case download. Addressing a specific scenario, students are asked to prepare a short presentation of their business case for a senior management audience. Students will outline the business problem against the background of contemporary drivers of organisational change and indicate, in general terms, their human resource management solution to the problem. Their business case will critically evaluate the proposed solution in consideration of alternative options, key benefits, requirements and success factors. Through this assessment, students will develop their organisational development competencies, as well as their ability to influence decision-makers in considering innovative human resource management strategies that align business requirements with organisational cultural, social and/or ecological concerns.Assessment Criteria1. Clarity of Communication (30%) – Information is structured and presented clearly drawing on verbal and non-verbal means of professional communication2. Critical Analysis (40%) – Substantive analysis of the business problem and consideration of alternative options and implications3. Persuasive Argument (30%) – Ability to develop a persuasive value proposition tailored to strategic needs and priorities of the target audienceDetailed instructionIn this assessment, you will prepare and record a 5-minute video presentation and upload a link for it via Canvas. In preparing for this video, you will assume the role of a company’s HR director that seeks to tackle a specific organisational challenge (please read the HR Business Case downloadwhich will be presented in our first seminar). In responding to the challenge, you will first need to consider and map out a human resource management change initiative that addresses the organisational scenario. Your task is then to develop a business case for this change initiative. Your video presentation is essentially a ‘pitch’ to senior management designed to persuade them to implement your proposal in the organisation. It involves the following core components:1. What is your proposed change initiative/strategy?2. Why should senior management endorse your proposal (see related questions in change scenario)?3. Briefly, how will you implement the change in ways that will be embraced by the business?