Planning Marathon Race
You are the organizer of an established and successful running marathon in a mid-size American city. Your organization receives an RFP from a similarly sized community in a neighboring state desirous of reenergizing its existing marathon race, which has lately experienced decreasing participation and mounting financial losses. The RFP is very basic—the city will provide no cash and take no risk. All revenues, expenses, and risk must be borne by the organizer. How can you establish a partnership with the community that lowers your risk while providing the city with what it needs—the execution of a successful marathon event with no outlay of cash?