Principles of Sustainable Tourism
Assignment DetailsYou are being assigned a role in a hypothetical town faced with an unexpected explosion of tourism. Please read through the entire assignment carefully before beginning.You will be writing this paper in the first person, assuming the role of your assigned stakeholder.Setting the Stage – The Current Situation in Destiny, ArizonaThe town of Destiny, Arizona has existed quietly outside of Flagstaff near the Grand Canyon National Park for many years. Recently, though, a very well-known celebrity vacationed at the small Destiny Inn B&B in the town and pictures of their wonderful vacation emerged in magazines and websites everywhere. Business is now booming for everyone and the town is overrun with tourists. While the influx of spending is great, it has become clear that growth is quickly on the way and some actions need to be taken to manage it.Land has already been purchased on the edge of town by a large national hotel chain, and they have proposed the building of a large 200-room “eco-friendly” luxury resort and conference center. The potential tax income could provide desperately needed improvements in local schools and infrastructure such as roads and a water treatment plant, and will significantly increase the marketing budget of the local tourism marketing office.To build this resort, though, a great deal of land will undergo construction and clearing, and the property will be located alongside the Destiny River, which is very popular with kayakers.In addition, the Destiny Riverside Nature Preserve is a 300-acre wildlife preserve with a few rudimentary trails that is exactly opposite the proposed resort on the other side of the river. The resort has proposed a footbridge across the river to access the Nature Preserve, but has offered no funding or assistance with improving the trails or preparing for an influx of new tourists from the resort. The Nature Preserve gets a small annual stipend from the Town to pay for a director and maintenance/upkeep, and it does not currently charge any admission fees or have any other source of revenue.Many of the residents of the Town of Destiny are older; some who have retired there from other locations and some who have lived their entire lives there. Residents are very polarized on the issue of the resort – some see the value of the increased tax income and business growth, some moved to Destiny for its small-town charm and don’t want to see that destroyed, and some are extremely concerned with the potential environmental impact that a large resort will have on the beautiful yet fragile local natural environment.An outside sustainable development specialist has been hired to moderate a major stakeholder meeting which will gain input from key local stakeholders involved in this development decision.Each stakeholder will bring a different agenda to the table, based on their interests and responsibilities to their own stakeholders (e.g. voting public, business investors, guests, etc.).Amazingly it just so happens that all of them have, at some point, studied sustainable tourism in college!The stakeholders at this table are:Owner of the Destiny Inn B&BMayor of Destiny, Arizonaa prominent retired resident of the Town of DestinyDirector of the Destiny Riverside Nature PreserveDirector of Destination Destiny, the local tourism marketing officeAnd YOU, who are assuming the role of the Corporate Manager in charge of the Destiny Luxury Eco Resort development.The specialist has asked that you prepare a short (up to 3-page) document stating:1) Your position on the development of the Destiny Luxury Eco Resort2) Concerns you may have about the impact (if any), and3) What your best case scenario/outcome is based on the role you represent.Finally, he asks that you consider the long-term sustainability of the project (and community as a whole) and the likely concerns of the other stakeholders at the table. In your conclusion, indicate some compromises you’re willing to make (if any) to address the long-term sustainability of Destiny, Arizona as a tourism destination.RubricFinal RubericCriteria Ratings PtsThis criterion is linked to a Learning OutcomeSources and Citation5 ptsAt least 4 sources from relevant peer-reviewed publications and/or scholarly texts with correct APA 6th edition citations4 ptsAt least 7 sources from relevant publications with correct citations3 pts7 or more less-relevant sources or less than 7 good sources, and/or poor citations2 ptsFew relevant sources and/or very poor citations1 ptsFew sources and/or completely incorrect citations0 ptsNo marks5 ptsThis criterion is linked to a Learning OutcomeAnalysis5 ptsDisplays a full understanding of the assignment andtopic, and reaches original conclusions based on analysis of the research/sources4 ptsDisplays an acceptable understanding of the assignment and topic, and exhibits analysis and reaches good conclusions3 ptsDisplays limited understanding of the assignment and topic, but still exhibits some analysis and reachesconclusions2 ptsDisplays very limited understanding of the topic, and shows little analysis1 ptsDisplays clear misunderstanding of the topic, and no analysis0 ptsNo Marks5 ptsThis criterion is linked to a Learning OutcomeContent5 ptsClear and original ideas covering all aspects of the assignment4 ptsClearly covers all aspects of the assignment3 ptsSome aspects of the assignment under represented or unclear2 ptsPoor coverage of numerous aspects of the assignment1 ptsExtremely poor coverage of numerous aspects of the assignment0 ptsNo Marks5 ptsThis criterion is linked to a Learning OutcomeOrganization5 ptsClear organization of the paper, with an introduction and conclusion and excellent flow of ideas and research4 ptClear organization of the paper, with an introduction and conclusion in standard formatting3 ptsSome organization, with less than clear direction and/or incompletely formed introduction and conclusion2 ptsPoor organization with unclear or mission introduction and conclusion1 ptsConfusion organization with no attempt at organization or structure0 ptsVisibly little effort and/or very poor understanding of correct grammar0 ptsNo Marks5 ptsTotal Points: 25
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