Service Proposal

MKTG 2P91Assignment #1 DetailsNew Product/Service Proposal Marketers monitor the political, economic, social, and technological world in which we live and do business so they are aware of emerging trends that can lead to opportunities for innovative new products and services.

This assignment requires you to suggest a service that can take advantage of current trends and support the likely viability of the service using solid, credible evidence that is also supported by key service marketing theories and concepts. ASSIGNMENT LEARNING OBJECTIVES1.

Don't use plagiarized sources. Get Your Custom Essay on
Service Proposal
From $8/Page
Order Essay

To practice the art of new product/service idea generation.2. To increase your awareness of consumer trends and how to address consumer trends with your new service suggestion3. To apply key marketing concepts and theories such as the 4 Ps and the marketing environment to real-world new product development.

4. To further your skills regarding how to find and use secondary market research data (a useful skill for your term project). 5. Have fun developing a new product offering that is creative and innovative. Read the following articles from Mintel to get an idea of consumer trends:https://www.mintel.com/blog/personal-care-market-news/wellness-trends-to-watch-in-2020 (note that this was pre-COVID)As you read, consider possible new products or services that could take advantage of these trends.

If possible, look for combinations of several trends that a single service could capitalize on. With a combination of creative brainstorming and searching for good information and evidence, come up with a new product or service (just one) that you think should be able to capitalize on two (or more) of the trends. Note that if you start with a specific product idea and THEN try to find supporting information, you will likely have difficulty finding exactly the information that you want. Your approach needs to be iterative.

First, get a general idea of an opportunity, then look at the data available to refine, or perhaps even change, that idea. Expect to go back and forth two or three times between exploring information sources and brainstorming before settling on your innovative service.DELIVERABLES: In small groups (2-3 students) you will submit a maximum 6-page, double-spaced, 12 font size, report (not including references, appendix, or title page).

Included in the report will be a clear description of the new product/service you are proposing along with a discussion of which trends you are addressing, the target market, and the 4 Ps. Your new product proposal should be supported by relevant supporting data and information i.e., news articles, academic articles, key concepts, and theories from the course. You need to make sure your references are clearly linked to your new offering. Please include a separate reference page at the end of the report.

The format of the citations is up to you but just be consistent with your approach.SUBMISSION: The assignment is due on November 12th and must be emailed to me (tgreen@brocku.ca) before our lecture begins.FEEDBACK/GRADING: The grading will be based on the following criteria: Description of the Product – 40%As per the syllabus, description of the service will include the 4 Ps and some discussion of who would buy this (target segment) and why (benefits, customer value) is appropriate.

A really good explanation would deal with how this makes some customer’s lives better (or business customers more profitable) than any other way of doing things and will integrate key concepts from the course. The Use of Secondary Data – 40%It is my expectation that you will go beyond the course text and conduct a literature search for relevant academic articles that apply to your offering.

You will also find news articles and business magazines such as The Economist to be of assistance. Finally, industry reports and consumer reports that look at trends beyond the Mintel press release will be helpful for the assignment. Clarity of Writing -20%This includes the flow, grammar/spelling, staying within the suggested page length of 5-6 pages, and the logic/relevance of the support hints, Notes, and Suggestions• Geography: It is quite possible that your secondary research indicates that your product is more likely to be successful in specific countries.

If this is the case, you should note not only the product but your preferred launch country or countries.• Feasibility: It is the job of engineers and scientists to come up with feasible new products, and the marketers’ job to tell them if nobody will want it before they start building millions of them. There should be a common-sense limitation on how wildly advanced technology-wise you get.• Truth or Perceptions: In order to capitalize on the ethics and environmentally friendly trend, corporations often have superficial environmental policies or misleading claims – known as greenwashing. Avoid these tactics.PENALTIESThe penalty for late submission is a GRADE OF ZERO. Get homework help here

What Will You Get?

We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.

Premium Quality

Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.

Experienced Writers

Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.

On-Time Delivery

Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.

24/7 Customer Support

Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.

Complete Confidentiality

Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.

Authentic Sources

We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.

Moneyback Guarantee

Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.

Order Tracking

You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.

image

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

image

Trusted Partner of 9650+ Students for Writing

From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.

Preferred Writer

Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.

Grammar Check Report

Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.

One Page Summary

You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.

Plagiarism Report

You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.

Free Features $66FREE

  • Most Qualified Writer $10FREE
  • Plagiarism Scan Report $10FREE
  • Unlimited Revisions $08FREE
  • Paper Formatting $05FREE
  • Cover Page $05FREE
  • Referencing & Bibliography $10FREE
  • Dedicated User Area $08FREE
  • 24/7 Order Tracking $05FREE
  • Periodic Email Alerts $05FREE
image

Our Services

Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.

  • On-time Delivery
  • 24/7 Order Tracking
  • Access to Authentic Sources
Academic Writing

We create perfect papers according to the guidelines.

Professional Editing

We seamlessly edit out errors from your papers.

Thorough Proofreading

We thoroughly read your final draft to identify errors.

image

Delegate Your Challenging Writing Tasks to Experienced Professionals

Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!

Check Out Our Sample Work

Dedication. Quality. Commitment. Punctuality

[display_samples]

It May Not Be Much, but It’s Honest Work!

Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.

0+

Happy Clients

0+

Words Written This Week

0+

Ongoing Orders

0%

Customer Satisfaction Rate
image

Process as Fine as Brewed Coffee

We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.

See How We Helped 9000+ Students Achieve Success

image

We Analyze Your Problem and Offer Customized Writing

We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.

  • Clear elicitation of your requirements.
  • Customized writing as per your needs.

We Mirror Your Guidelines to Deliver Quality Services

We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.

  • Proactive analysis of your writing.
  • Active communication to understand requirements.
image
image

We Handle Your Writing Tasks to Ensure Excellent Grades

We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.

  • Thorough research and analysis for every order.
  • Deliverance of reliable writing service to improve your grades.
Place an Order Start Chat Now
image