Virtual Influencers

Read this recent article in Bloomberg about Virtual Influencers (and conduct additional research). How might AI and computer generated ‘people’ impact the future of marketing. What new opportunities will arise and what professions might disappear? What are possible pros/cons? https://www.bloomberg.com/news/features/2020-10-29/lil-miquela-lol-s-seraphine-virtual-influencers-make-more-real-money-than-ever Use course concepts to defend your position. Be as creative as possible, while at the same time, weave together concepts related to major themes in the class such as leadership, employee selection and socialization, motivation and rewards, interpersonal influence, group dynamics, organizational change, innovation, and organizational culture. All papers should be proofread, free of spelling/grammatical errors, include proper citations, and be in accordance with current APA standards. A minimum of two (2) scholarly references are required. The paper must also adhere to the requirements as follows: Cover sheet (Subject, Title, Course Number and Name). All pages must be numbered, (top right), using 12-point, Times New Roman font. Margins: Top & Left (1.0 inches); Bottom & Right (1.0). All theories, key terminology, concepts, etc… from the course material and incorporated into the paper must stand out using bold text. No newspaper or Internet sources may be used but will not be accepted as a scholarly source, including Wikipedia. Professional trade magazines (e.g. Businessweek, Fortune, Harvard Business Review, etc.) may be used, but will not count toward the required scholarly references. A Reference List is required; appropriate tables and figures may be used when warranted, but not included in final page count. Section headings must be incorporated throughout. Page length between 3-5 double spaced pages Submit only Word or PDF file format.

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